I started my career as an Email Developer and spent three years coding responsive, cross-client emails using HTML, CSS, and JavaScript. During that time, I wanted to understand the bigger picture — how each part of the digital experience connects — and began exploring ways to expand my skills and bring more value to the teams I work with.
That curiosity pushed me to take courses in Figma, earn email marketing certifications from CXL and HubSpot, learn how to build sites in WordPress, and build custom Shopify themes with HTML, CSS, JavaScript, and Liquid. Those projects helped me grow from building emails to creating full web experiences.
Outside of work, I enjoy working out, playing video games, and watching my favorite content creators react to random videos — anything from sports highlights to “what if the dinosaur extinction never happened.” My favorite game of all time is Madden — my friends and I used to set up tournaments back in college, and we still talk about those nights to this day. I’ve always been big on friendly competition and finding ways to push myself — and whether it’s sports, games, or the web, I love how they bring people together and how much you can grow when you’re around a great group of people.
Password Required: eflean
A fully custom theme with Klaviyo integration, product filtering, metafields, and all major templates built from scratch.
Extended a WordPress site with a custom plugin, CPTs, and ACF to power a flexible, editor-friendly menu system that scales without relying on theme modifications.
A responsive landing page connected to ConvertKit to capture subscribers and sync them into automations.
Designed a complete welcome flow experience, including a targeted pop-up and an 8-email sequence, focused on introducing the brand, building trust, and driving first-time conversions.
Redesigned a YETI marketing email for better clarity, hierarchy, and mobile performance, then rebuilt it using MJML for reliable cross-client rendering.
