Malik Hall

EMAIL DEVELOPER &
MARTECH SPECIALIST

I build, automate, and support lifecycle marketing systems across email and web.

Combining email development, lifecycle marketing, and frontend skills, I help teams launch campaigns, build automation, and support the web experiences that drive conversions.

3+ Years Experience

Email & Web Production Experience

1,500+

Campaigns Deployed

Email
Lifecycle Automation
Frontend
Martech Platforms
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Here's how I help marketing teams move faster

Email & Campaign
Development

I build responsive campaign emails that are clean, accessible, and ready for QA across clients.

HTML
CSS
JavaScript
Responsive Email
Accessibility
QA

Lifecycle Automation
& Journeys

I create automated journeys and audience segments that support lifecycle marketing and conversions.

Segmentation
Automation
Flows
A/B Testing

Marketing Systems
& Web Support

I connect email, web, and AI tools to help marketing teams move faster and work smarter.

Shopify
WordPress
Klaviyo
Marketo
ChatGPT
Perplexity

Featured projects

Welcome Flow + Popup

Designed a complete welcome flow experience, including a targeted pop-up and an 5-email sequence, focused on introducing the brand, building trust, and driving first-time conversions.

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Abandoned Cart Recovery Flow

Designed a complete abandoned cart recovery flow with a segmented sequence: 7 emails for new shoppers and 5 for returning customers, reminding of items and encouraging checkout.

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Campaign Calendar

Planned a full August campaign calendar for Wilde, mapping weekly email campaigns around seasonal events, product highlights, and value-driven content to engage subscribers and support brand growth.

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Email Capture Landing Page

A responsive landing page connected to ConvertKit to capture subscribers and sync them into automations.

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WordPress Site

Extended a WordPress site with a custom plugin, CPTs, and ACF to power a flexible, editor-friendly menu system that scales without relying on theme modifications.

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Custom Shopify Theme

Password Required: eflean

A fully custom theme with Klaviyo integration, product filtering, metafields, and all major templates built from scratch.

View Case Study -->